![]() On July 9, 2019, WarnerMedia announced that their upcoming streaming service would be named HBO Max and launch in spring 2020. Andy Forssell transferred from being chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development. to take over the streaming service as Brad Bentley, executive vice president and general manager of the for direct-to-consumer development exited the post after six months. Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. A beta was expected in the fourth quarter of 2019 and full launch in first quarter 2020 at the time. WarnerMedia's parent AT&T CEO Randall Stephenson indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. ![]() The original plan for the service called for three tiers with a late 2019 launch. ![]() On October 10, 2018, WarnerMedia announced that it will launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands.
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